Say ba-bye to brass and frizz, and hello to bright, bouncy tresses! With no sulfates or petrochemical-derived dyes, this bar is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils adds shine and body with beetroot extract for extra colour power – combine with Tone It Down solid conditioner for luminous locks.
MISSION: We’re on a mission to rid the world of plastic waste whilst offering our customers 100% sustainable, ethically sourced products, made from natural and effective ingredients. Better for you. Better for the planet.
PROBLEM: Plastic. Over 40% of plastic comes from product packaging (We’re changing that!) 80 Billion plastic bottles disposed of all over the world each year are from shampoo & conditioner alone. 8 Million tonnes of plastic end up in the ocean every year. 9/10 fish have ingested microplastics according to studies. By 2050 there will be more plastic in the sea than fish. Only 9% of ALL plastic ever made has been recycled. Every person in the world consumes 40,000 microplastics each year.
SOLUTION: Ethique is the world’s first zero waste and most sustainable way of life beauty brand. We use biodegradable ingredients and compostable packaging so all our solid bars leave no trace (with the exception of the luscious skin and hair it leaves at the back of, of course!). Our products are super concentrated so by switching to beauty bars, you’re saving plastic bottles going to landfill. Ethique is New Zealand’s highest scoring BCorp in addition to carbon fiber neutral and living ware employer.
JOURNEY: To date we saved our planet from over 8 million plastic bottles! We’ve converted thousands of fans to plastic free beauty and are genuinely making a difference to the amount of plastic waste made and disposed of every year. Our new goal is to save 50 million by 2025 (and we’re not off course already!). To put our money where our mouth is, each year 20% of our profit goes to charities fighting alongside us to give protection to the planet. Sign up for the revolution and #giveupthebottle
TONE IT DOWN: 3 Plastic Bottles Prevented – 2.7 Liters of water saved. Say ba-bye to brass and frizz, and hello to bright, bouncy curls! With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra color power – combo with Tone It Down solid conditioner for luminous locks.